[PRODUCT DESIGN]
Purium
A redesign of Purium’s superfood storefront that makes products, benefits, and buying easier to understand.
Role
UX/UI Designer
Year
2024
Platform
Responsive Web
Services
UX/UI Design
[ The short version ]
Problem
The previous site undersold a premium wellness brand and made products hard to understand and compare.
What I did
Rebuilt the experience on a more refined design system, with clearer product education and a calmer visual language.
Outcome
A more inviting, educational storefront that keeps the brand’s professional integrity.
01 / Before and after
From crowded to considered.
The old layout competed with itself. The redesign gives each product, benefit, and call to action room to be understood.
02 / The system
A design system that feels like wellness.
A refined type scale, a softer palette, and consistent product modules make the catalog feel premium and easy to scan.
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